How exactly can American automaker, Cadillac widen its appeal to drivers in the greater Alexandria area and beyond? Models like the Cadillac CTS-V were certainly a good start. But if the American automaker really wants to champion the luxury market, the new Cadillac lineup needs to attract buyers from the rapidly-expanding compact sedan market. And they appear to be poised to do that, with the introduction of the all-new Cadillac ATS.
We here at Lindsay Cadillac of Alexandria are excited for the ATS because it represents a market that is not often associated with luxury autos. Compact cars tend to be minimalist in nature, which means they lack the comforting amenities that vehicles like the Cadillac CTS and Escalade often offer.
The Cadillac ATS, however, is one compact exception to this old tradition. And it's by breaking traditions that Cadillac is drawing in a younger demographic than ever before.
"We are working on more new Cadillacs than at any point in the brand's history," explains Don Butler, GM vice president for Cadillac marketing. "We're constantly talking about what's the best way to become this global player."1
Ready to check Cadillac out today? Feel free to contact us online or by phone at (888) 966-4252. Our Cadillac finance experts are more than happy to arrange a test drive on models like the Cadillac SRX and Esaclade Hybrid, and they can answer any questions that you may have. Curious about maintaining your next Cadillac after driving it off the lot for the first time? We have a full Cadillac parts and service departments here at 1525 Kenwood Avenue Alexandria, VA 22302, and they can keep your ride running like new for years to come.